At the Business Innovation Hub, you will often hear about the need for a “new mindset” in relation to business solutions and development. What is mindset and what does a new mindset look like? First, mindset is defined as a particular way of thinking, or a person’s attitude or set of opinions about something. We all have a mindset that is continually being shaped by our life experiences and environment. Often, our mindset is so rooted in who we are that we rarely consider its presence until someone or something challenges our thinking. When challenged with a new way of thinking, we have an opportunity to either enforce our old mindset or take a risk and explore the new mindset.
As a practical business example, consider how products are sold in the marketplace. A business owner may have a mindset that simply placing products on the store shelf will result in profitability. But when the business owner is introduced to advanced sales and marketing techniques that proactively push the product into the market, there is opportunity to adopt a new mindset. Active selling techniques will likely be uncomfortable at first and may even require a financial investment, but adopting such a new mindset has the potential to drive sales revenue and profitability far above the old passive mindset.
Mindsets can be difficult to change. Our natural tendency is to be comfortable with old mindsets, to continue with business as usual. Rarely are mindsets changed without an outside stimulus that challenges the old ways of thinking. At the BizHub, we love to challenge old mindsets and introduce new ways of thinking about business growth. We firmly believe that new mindsets will lead to new results and greater profitability.
What new mindset has challenged your way of thinking in the past month or year? We would love to hear your stories and feedback!
Food for thought: “My greatest challenge has been to change the mindset of people. Mindsets play strange tricks on us. We see things the way our minds have instructed our eyes to see.” –Muhammad Yunus, Nobel Peace Prize winner for his work in micro-finance
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